What would Colin Chapman say? The late founder of Lotus was a restless innovator whose famous mantra was “Simplify, then add lightness.” Surely the new Eletre, a complex and heavy electric SUV, is the antithesis of everything Chapman stood for?
Maybe, maybe not. For starters, Chapman was also a pragmatist. He introduced commercial sponsorship to F1 racing with the Gold Leaf Lotus 49 in 1968. And he sold the rights to his most enduring creation, the Lotus 7, to Caterham Cars in 1973. Before the Eletre, the carmaker’s range consisted solely of two-seat sports cars. Now it’s poised to become a volume-selling—and potentially very profitable—premium brand.
While the 2,490-kg Eletre may lack a certain “lightness,” it is full of clever design features, including active aerodynamics, 5G-capable infotainment, and deployable lidar sensors. We suspect Chapman, who experimented with everything from gas turbines to ground-effect (the aerodynamics created by exploiting the undercarriage design of cars), and developed the first carbon fiber-bodied F1 car, would find the technology intriguing.

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