Gallery: Lyft Is Finally Ditching the Furry Pink Mustache

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    Josh Valcarcel/WIRED
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    The new "glowstache" is version 2.0 of Lyft's iconic pink mustache.
  • Some color tests.
    Josh Valcarcel/WIRED
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    Some color tests.
  • The mustache sits magnetically on a small flexible pad that clings to the contours of any dashboard.
    Josh Valcarcel/WIRED
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    The mustache sits magnetically on a small, flexible pad that clings to the contours of any dashboard.
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    Josh Valcarcel/WIRED
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    Lyft President John Zimmer says it's "more modern, more fresh, and also more acceptable for everyone."
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    The old 'stache, Zimmer says, wasn't for everyone. "It was this big giant fuzzy thing. If you were going to an important business meeting, it might not be the best way to roll up."