*"Automation" is likely a poor paradigm for this. People didn't describe word processing or desktop publishing as "automation."
*The interesting part would lie in hooking these business reports directly to stock-purchase algorithms. Machine to machine text analysis.
(...)
"Where’s the translate legalese button?
"Co-founder Jason Zucchetto says that the current idea came from the company’s original idea of creating a better alternative to Edgar, the SEC’s system for retrieving corporate filings. “People were still emailing us saying we have no idea what this [wording] means,” he says. “How can we transform the filings into plain English and easier-to-read articles?”
"The answer will make a lot of reporters howl in pain. (((are there still a "lot of reporters" left, or are they off drinking with the letterset guys?))) The three people at MarketBrief, working out of a Mountain View, Calif., townhouse, coded a template system. Filings of a single type — say a Form 4, which documents stock trades by officers, directors, and other insiders – have the same type of information. MarketBrief’s system pulls the company specifics out of a given form and then places them into the appropriate spots in an explanatory template. It’s like financial MadLibs, only the content and the context fit together.
"Fill in the blanks
"For many types of forms, the time from getting the data from a direct SEC feed to generating a report is a few seconds. Some types of forms, like an 8-K current report, are more complex and require a manual review of the results. But even that process only takes a few minutes, according to Zucchetto. “We’re basically double-checking our software,” he says. “It will ask us a bunch of questions and say, ‘Does this look correct?’”
"Aside from speed, MarketBrief has another major advantage over human reporters: the ability to correlate huge amounts of data. A report of insider trading can comb through previous reports for the same company and the same person to provide history of other possibly related trading activity. This is work that could easily take a human an hour or two.
"Automated systems can also add reporting that no one can afford to undertake. Zucchetto says that by following the findings, his company covers small-cap companies that no one else does. Just today, for example, MarketBrief had a report on marketing analysis firm eDataSource (Email Data Source) having raised $552,167 out of a $1 million private offering. Who else other than a computer has the time — or attention — to chase such information down?
"Coming to a job near you
"Although an isolated company, what you see happening with MarketBrief will occur in other parts of the media — and in other industries. Look at contract manufacturer Foxconn, with its recent history of elevated suicide rates and worker dissatisfaction in China; it’s now implementing robotic systems to eliminate some workers. The company clearly wants to save money, but there’s another aspect, as someone at the Economist smartly noted: robots don’t complain, kill themselves or demand higher wages.
"Anyone in the media who thought automation and outsourcing couldn’t possibly affect them hasn’t been paying attention. The powers of “good enough” and “cheap” combine to make an irresistible combination for many companies. Those that still want to do things the old way are at an economic disadvantage...."
