(((I bet you thought that fashionable colors were chosen randomly. Well, guess again.)))
Link: Pantone View : Colour Planner for Summer 2009 | Dexigner.
"The PANTONE VIEW Colour Planner is a critical tool for providing color direction to a wide range of businesses and industries," said Tod Shulman, vice president of the fashion, home and interiors division at Pantone. "For summer 2009, Pantone is forecasting a trend toward color palettes that reflect individuality and make people feel good about who they are."
PANTONE VIEW Colour Planner showcases seven palettes for use in women's wear, menswear, active wear, cosmetics, interiors, industrial design and graphics:
- Female-ism celebrates women as being relevant, positive and beautiful through its use of medium pastels with a tinge of retro glamour.
- Influenced by modern art and architecture, Classic-ism is almost devoid of color except for one medium blue accent. The palette emphasizes a feeling of restraint and austerity.
- With its tart, bold and gregarious colors, Independent-ism is geared toward creative artisans who are unafraid of true originality. (((Yeah, that's me: tart, bold, and gregariously independent, just like all the other original creatives.)))
- The range of deep, dark shades of reddish blues and brown in Today-ism provides a proper balance to other more aggressive and colorful ranges.
- Rejecting rationality and uniformity, Absurd-ism allows colors to be libertarian and focuses on the challenge of combining the disproportionate.
- A carnal inspiration and desire for experimentation is the backdrop for Fetish-ism. The colors captivate and seduce to elicit an attitude of freedom.
- Surreal-ism plays with scale, combination and expectation to create unexpected, and even strange, creations.
Published bi-annually 18-24 months ahead of the season, the PANTONE VIEW Colour Planner is based on the PANTONE FASHION + HOME Color System, the most widely used and recognized color standard in the world....
(((But how do you find out what the colors for Summer 2008 actually ARE?)))
"Pricing and Availability
"The PANTONE VIEW Colour Planner for summer 2009 is available immediately at the suggested retail price of U.S. $750 from Pantone directly at http://www.pantone.com, or from PANTONE Distributors nationwide."
