Wrigley knows a thing or two about chewing gum and Procter & Gamble has been making toothpaste for years, so you wonder why they didn't come up with this sooner: gum that cleans your teeth while you chew. The two companies will develop gum that they claim does just that, inking a deal that could be worth more than $100 million annually. There are a couple of other brands out there claiming to be good for dental hygiene but so far the American Dental Association hasn't seen fit to hand out the ol' seal of approval.
Chew on This
Wrigley knows a thing or two about chewing gum and Procter & Gamble has been making toothpaste for years, so you wonder why they didn't come up with this sooner: gum that cleans your teeth while you chew. The two companies will develop gum that they claim does just that, inking a deal that could be worth more than $100 million annually. There are a couple of other brands out there claiming to be good for dental hygiene but so far the American Dental Association hasn't seen fit to hand out the ol' seal of approval.
